Rosser Reeves papers, 1927-1994

Film/Collection name :

Rosser Reeves papers, 1927-1994

Creator :

Reeves, Rosser

Content Description :

Papers of Rosser Reeves, an advertising executive who was chairman of the board of Ted Bates and Company Inc. The collection documents his career in advertising, noted for his “hard-sell” philosophy and his induction into the Advertising Hall of Fame, and reflects his anti-Communist sentiments and his involvement in Republican politics, both nationally and in New York from 1952 to 1964. The visual materials include images of Reeves, his family and friends and images related to Ted Bates and Company.

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Archive name :

Wisconsin Center for Film & Theater Research

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